Cults are excellent examples of deindividuation.  Groups like the Heaven's Gate, the Branch Davidians, and members of the KKK, as well as the Manson Family display the right environment (anonymity displacement of attention) for the conception of acts that would not normally be done.  I decided to include Charles Manson because he was the first cult figure 
to come to mind.

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From the back of Helter Skelter, a bestselling true account of the Manson Murders of 1969:

"It began August 9 and 10, 1969, when seven people were shot, stabbed and bludgeoned to death in Los Angeles.  It ended when a nation watched in fascinated horror as the killers were tried and convicted.  But the real questions went unanswered.  How did Manson make his "family" kill for him?  How could these young men and women kill again and again without human feelings of any kind?  Did the murders go on even after Manson was in jail?"

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One possible explanation lies in the social psychological concept of deindividuation.  The textbook definition states deindividuation as the loss of self-awareness and evaluation apprehension; occurs in group situations that foster anonymity and draw attention away from the individual (Myers, 305).  Through drugs, sex, and psychological conditioning, Manson formed an extremely cohesive, tight cult that followed him and his order.  The group had anonymity to a certain extent through their group identity, and the attention was focused on Manson, not on the individual.  Deindividuation can help explain the reasoning behind why these people murdered under a group identity.